Over the weekend, I had performed the 5 Second Test method on three participants. Originally, this method was not part of my project, but I had decided to change my Empathy map to this as I was told it was too similar to my I Like I Wish What If method. For this, I had gathered three participants to view the Sun Prarie web-page for five seconds and to explain what the web-page was about to their understanding and to explain their reasoning.
The first person I had asked (Sebastian) had thought that it was some kind of forum for entrepreneurs. What led to him believing this was their slogan "Where Business Grows". While the website is for those starting a business, he said that he was unsure because that was almost the only lead he had. While the website does mention lectures and seminars, it wasn't enough for him to come to any definite conclusion.
The second person I had asked (Imahni) was mostly spot on. She had concluded that the website was for those who were looking to get started with their own business. But the website is geared more towards networking and promoting an established business rather than starting from zero. What stood out to her were some of the keywords on the front page such as "Business Seminar", "Business Resources" and "Youth Apprenticeship Programs".
The third person I had asked (Tristen) wasn't really sure at all. He said that it was too much information for him to take in and that too many things stood out. He took a guess and stated that he thought it was some kind of job agency, only because of the events and jobs button located at the bottom of the website.
I plan to use two more participants for this method, as I would like a wider range of answers since i'm still unsure whether or not the website gets its message across clearly. While everyone realized it was business related, they were slightly off the mark.
No comments:
Post a Comment